Step-by-Step Brand Strategy Workbook to Define Your Business and ATTRACTYour Ideal Clients.
A comprehensive guide designed to help you craft a memorable brand with clarity and confidence.

Reignite your vision and realign your brand with our Brand Strategy Workbook – a step-by-step guide to building a memorable, impactful brand with a clear audience. 


We founded the Future Proof Academy specifically for ambitious founders (or future founders!) like you who deserve expert brand guidance — regardless of budget or background. It’s the closest you can get to working with an award-winning agency by your side. Ready to stop dreaming, start building?

Here’s what you’ll get inside the guide:

 Future Proof's own brand building process:

 Lifetime access to our method that has helped us build and scale 6 and 7- figure businesses. Interactive PDF and printable.

  Practical worksheets & exercises:

Over 30 pages of templates to clarify your unique positioning, story and values. Designed to get it out of your head and into reality.

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 The ultimate brand map:

No more guesswork or changing direction. Our guide helps you define how you stand out– we give you the blueprint.

 Values & mission framework:

Articulate what drives your business and resonates with your customers.

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BONUS

A free, ready-to-use 'cheat sheet' for your new brand strategy all in the one spot, that you can start using today. 

This Brand Strategy workbook will allow you to define your brand, who you serve and how you'll make an impact.
Turn the disjointed, chaotic ideas of your Notes app into an actionable strategy. 

Our brand and marketing specialists have developed prompts, questions, and explainers within this workbook to empower you in creating your own business. 

You already have the answers, it’s about uncovering and organising them.

Feel inspired every time you show up online with a brand strategy that resonates.

Gain immediate access to expert-curated guides designed to build your brand before you start designing visuals.

Be guided by Future Proof to help you build your brand methodically and purposefully—without the full-service agency price tag.

Brand Strategy Workbook + DIY Guide

Only $49

  • This is the exact framework we use in our agency, where clients invest over $2,000 for a full strategy. 
  • We spent 3+ months refining it into a guided workbook that anyone — no branding experience needed, can confidently complete.
Strategy.
Your secret weapon.
Strategy is a practical roadmap to ensure your dreams are built on solid, sustainable steps. It’s not just a buzzword, it’s about clarifying your purpose and values, before your visuals. 

The most successful business owners you admire? They're not just winging it. They've done this work. They've defined their brand strategy, and they use it as their North Star to guide every business decision they make. Now it’s your time.
We’ve worked with countless talented entrepreneurs who held themselves back because they didn't know where to start. Without the right strategy, even the best brand, product and ideas struggle to reach the right people. 

If you’ve spent hours rewriting business plans, creating mood boards and rebuilding a website that never quite aligns with your vision – this is for you.
What makes this workbook different?

Strategy first, execution second

Guides to help you plan your brand before you start building visuals.

Not just theory 
Practical exercises that produce tangible results.

Agency expertise without agency prices 
Get our proven process for a fraction of full-service management.

Self-guided but never alone
Clear direction that feels like we're right there with you.

Designed for implementation
You'll finish with a clear brand strategy, not just ideas.
Why This Guide? Why Now?
I'm Kate Hedges, founder of Future Proof Agency. We're a proudly female-founded, award winning branding agency.
I created this workbook for every ambitious entrepreneur like you to have the guidance and insights to bring their bold ideas to life. 

 After six years helping brands scale from startups to seven-figure powerhouses, I've distilled what separates forgettable brands from those that captivate customers. I’ve tested strategies, refined frameworks, and analysed what truly works—so you don't have to. 

Most people can't afford to partner with a creative agency when starting out, that shouldn't stop you from applying proven lessons that drive success.
This workbook isn't another checklist – it's our exact framework that we use in-house to build brands that resonate and endure. It’s the foundation to overcome common pitfalls and stay clear in your direction. Tired of guesswork and gimmicks? This is your unfair advantage.

Who is this workbook for?

Established business owners – Who feel their brand no longer reflects who they are. 
New entrepreneurs – Who want to turn their business into a memorable brand.
Side hustlers – Ready to turn their passion into a recognised brand. 
Service providers + thought leaders – Looking to articulate their unique benefit in a crowded market.
Future Proof your brand

Future Proof isn’t just a name. It’s a tried and true process that turns ideas into reality. Stop waiting for the perfect moment, your brand journey starts now.


Read this far? You're our kinda person. Use code: FEMALE5 to save $5 off, instantly.

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  • 1xBrand Workbook$49
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 GRAB ME! The Messaging Cheat Sheet is your fast-track to: 

Writing copy that connects and converts 

 Keeping your brand voice consistent 

 Standing out in a crowded market 

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